LINGUISTIC FEATURES OF ADVERTISING TEXTS
Maqola haqida umumiy ma'lumotlar
The article deals with the expressive possibilities of advertising texts in terms of their ability to have a speech impact on the client. It has been proven that television advertising is in the first place. Several examples of the use of various stylistic devices and expressive means in advertising are given.
1. Morozov A.Yu. Expressive possibilities of advertising text: on the material of American advertising: dis. … cand. philol. Sciences. M., 2011. 181 p.
2. Shepel V.M. Imageology: secrets of personal charm. 2nd ed. M.: Unity: Culture and sport, 2017. 381 p.
3. Kotler P. Principles of Marketing. N.J., 2010. 714 p.
4. Pinchuk Z.E. Media context in the communication system // Bulletin of the Adyghe State University. Ser. Philology and art history. Maykop, 2012. Issue. 4. S. 192-194.
Mukhiddinova, B. A. (2023). LINGUISTIC FEATURES OF ADVERTISING TEXTS. Academic Research in Educational Sciences, 4(1), 490–493. https://doi.org/
Mukhiddinova, Bahora . “LINGUISTIC FEATURES OF ADVERTISING TEXTS.” Academic Research in Educational Sciences, vol. 1, no. 4, 2023, pp. 490–493, https://doi.org/.
Mukhiddinova, A. 2023. LINGUISTIC FEATURES OF ADVERTISING TEXTS. Academic Research in Educational Sciences. 1(4), pp.490–493.