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THE ROLE OF PUBLIC RELATION IN THE DEVELOPMENT OF ORGANIZATIONS
Maqola haqida umumiy ma'lumotlar
Public relations, as a strategic process in the organizational communication system, plays a key role in creating and maintaining effective communication between the organization and its internal and external stakeholders. This field deals with interactions with various audiences such as employees, customers, media, society, and other relevant communities. The aim of this research is to examine the relationship between public relations and organizational strategies, as well as the significant impact that public relations can have on the development and success of organizations. Due to the importance of this topic, this article has addressed some important topics and concepts in this field through library research and the study of articles and books in order to investigate the impact of public relations on the development of organizations. The research results show that public relations is considered an important factor in achieving organizational strategies. This factor can have an influential role in determining marketing and sales strategies, identifying external opportunities and threats, establishing strong relationships with customers and relevant communities, improving organizational processes and performance, and enhancing the image and brand recognition of the organization. For successful implementation of public relations strategies, organizations need appropriate financial and human resources, expertise and capabilities in their workforce, organizational culture change, and facilitation of the change process and internal collaboration. Additionally, external factors such as market changes, competitors, technology, and regulations may require adjustments to public relations strategies.
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Ziarmal, M. R., Ahmadi, A. L., & Jalali, A. Q. (2023). THE ROLE OF PUBLIC RELATION IN THE DEVELOPMENT OF ORGANIZATIONS. Academic Research in Educational Sciences, 4(8), 53–60. https://doi.org/
Ziarmal, Mujeeb , et al. “THE ROLE OF PUBLIC RELATION IN THE DEVELOPMENT OF ORGANIZATIONS.” Academic Research in Educational Sciences, vol. 8, no. 4, 2023, pp. 53–60, https://doi.org/.
Ziarmal, R., Ahmadi, L., and Jalali, Q. 2023. THE ROLE OF PUBLIC RELATION IN THE DEVELOPMENT OF ORGANIZATIONS. Academic Research in Educational Sciences. 8(4), pp.53–60.